CORPORATE SOCIAL RESPONSIBILITY ('CSR')
Corporate social responsibility has always been an important and integral aspect of LLC Group. At LLC we take our social responsibility seriously; as an obligation as well as a passion.
LLC believes that when the Group actively promotes the idea that corporate success and social welfare are interdependent, the results are good for both Group and society.
Towards this end the Group in its best endeavours merge CSR initiatives with our business activities while encouraging and inspiring our employees to contribute to the environment and communities that the Group operates in.
Arts, Culture & Charity
Over the years LLC have made numerous donations to worthy causes such as disaster relief efforts as well as contribution to the poor and helpless.
In October 2013, LLC sponsored a musical drama – “The Butterfly Lovers” produced by the renowned home grown Dama Orchestra. While this was part of our effort to support the culture and arts community in the country, we also used this occasion to raise funds for the National Kidney Foundation ("NKF").
Dama Orchestra got the needed sponsorship to produce the excellent musical while a full capacity crowd comprising our clients, associates and well wishers were treated to a wonderful display of music and theatre.
The occasion raised more than RM100,000 for NKF. In fact, this was the second year running that LLC has sponsored the musical in aid of NKF.
Blood donation
Another annual event for the Company is the blood donation drive, held in partnership with the Kuala Lumpur General Hospital. This year the staff from the Hospital came to LLC Head Office in Sri Hartamas on 28 September. LLC staff members took time off from their work to make their life-giving donations. The Company also organised a hearty tea buffet for all those who donated blood.
Community Parks
It is our belief that we should play a role in communities that our developments are located in. This belief continues in The Airie, Sri Damansara, where we upgraded two surrounding green areas to nature parks with proper landscaping, picnic tables, intertwining pathways and a playground. These parks will provide the surrounding community of Sri Damansara with additional green open spaces to exercise, play and appreciate the beauty of nature.
Career Talks and Scholarships
LLC believes in helping young Malaysians in their careers, and senior members of our staff take time off to give career talks at Career Fairs and other organised meetings at local institutions regularly. These talks provide a real life perspective to students and hopefully will provide them insight and guidance into the construction and development industries. The Group also assists in educational programs such as site visits to our projects as well as provide internship opportunities. We hope that these small efforts will provide the students with the much needed exposure to the industry.
In our continuing efforts to provide educational opportunities to the less fortunate or financially challenged individuals, LLC Group has set up a Scholarship fund and provides scholarships to students in courses related to the Group’s businesses. These scholarships are given out yearly to students pursuing their tertiary education, and in 2013, 7 scholarships were awarded.